Problem: After landing in the hospital from a soccer injury, Jordan Dawes was left with a 40lb leg cast from toe to hip. Uncomfortable with the size and weight of this cast he immediately went to the physical therapy stores to find a solution. Nothing seemed to fit his needs of allowing the leg to be raised easily and comfortably. An idea was born: All Dawes wanted was something to work with a bed that would ease discomfort, and was surprised that nothing was on the market. After letting this initial idea gestate, Dawes asked his girlfriend, what would make sex better for women? It is a question we should all be asking our partners daily, but he took it to another level. Her response was that her clitoris was at one angle, different to the angle men and women naturally conform too while making love, thus the clitoris does NOT get stimulated as easily due to the angle of the pelvis. Dawes, having the idea for the over the bed device from his broken leg accident, he immediately saw a solution. He offered up the ability of using the warm leather straps over the bed as a way to gain better leverage for women?s feet or legs, to comfortably be in control of their own pelvic adjustment and thus clitoral stimulation, so they do not have to wait for their man to "hit" the right spot, so to speak. Dawes was on a mission to please his woman so he went to the steel store and then to his brother?s house, and went into action in the garage and to try their hand at welding, which was comical at best. They still have the original to prove it! Dawes then set it up on the bed to wait for his Girlfriend to come home from her short business trip. She couldn't believe her eyes when she saw what he had created. Though rough on the eyes, the initial prototype had some serious potential, but then when she tried it, she was blown away. She could place her feet in a comfortable but elevated position allowing her to tilt her pelvis easier, with comfort. She had an orgasm within a very few minutes and a business was born. She likened it to a mechanical Viagra for women, without the chemical side effects. Refining the original prototype and designing it better for strength, performance, weight testing, and a knockdown version for packaging has been over a two year process and with more than 21 different versions using different materials and engineering techniques. Taking their initial idea to market and offering up new and unique product designs for the physical therapy, fitness, and adult markets is proving to be a unusual and innovative business model! The rest, as they say, is history.
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